Sunset Auto Family Case Study
About the Client
Sunset Chevrolet is Washington’s Chevrolet volume and is located in Sumner. The dealership is very successful by consistently using the “Warranty Protection for Life”
Objective
To attract potential top of the funnel prospects before they visited another dealership
Timing
365 days a year…consistency has been key.
Strategy
Consistent high frequency radio schedules with support from OTT vehicles that are not overrun with competing dealerships.
What we delivered:
As part of a multi-station (radio) and digital vendor (OTT) buy, it is hard to pin-point the effectiveness of any particular promotional partner. However, Sunset has seen traffic and sales spikes that are consistent with Hubbard’s flights and the dealership’s analytics and attribution measurement confirmed the direct correlation.
Listen
During the past several years, I have had the privilege of working with several members of Hubbard’s management and sales staff. We have a great deal of confidence that what we are being promised will be delivered … and then some. Our investment level with Hubbard has increased significantly over the past couple of years. So too has our sales volume and profitability … despite limited inventory and even dealership shutdowns during a global pandemic. We do not believe these facts to be unrelated. Hubbard Broadcasting has my highest recommendation … and most importantly … my trust.