98.9 The Bull is Country for the PNW 98.9 THE BULL Core Values Fun Predictably Unpredictable Playful Supportive Artists 98.9 THE BULL Listeners by the Numbers 69% Have a household income of $75K+ Market average: 36% 29% Have children under 18 at home Market average: 35% 70% Own their own home Market average: 63% 216,600 Total Audience 6+ 94,700 Adults 25-54 $135 Mil Weekly Spending Power 47,000 Social Media Followers Sources: Scarborough • Nielsen Audio • Triton Digital Streaming • Social Media as of 2/1/26, including Facebook, Twitter, Instagram We Are Where YOU Are (opens in new tab) (opens in new tab) Follow Us Visit 98.9 THE BULL Website So much more to tell. So little time. But click below and we can put together some more info for you. Get the Media Kit Contact Us